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Potion

Sales
tool

for
increasing

conversions

The
challenge

The
task
seemed
quite
trivial
–
the
customer's
site
had
become
outdated,
so
the
agency's
main
mission
was
to
redesign
it.
But,
not
just
a
redesign
was
needed
here,
but
a
complete
rebranding,
a
new
corporate
identity,
and
a
fresh
look
at
the
Potion
product.

We
had
to
analyze
the
old
version
of
the
site,
think
about
the
general
concept
of
brand
promotion,
improve
the
visual
component
and
place
the
right
accents
to
keep
the
audience
on
the
new
site.

Launch project

Product
goals

and
objectives

Product
goals

and
objectives

Potion
is
a
simple
but
effective
sales
tool
for
increasing
conversions
from
cold
leads
and
emails.
Work
on
the
rebranding
and
creative
concept
of
the
site
has
been
going
simultaneously.
We
wanted
corporate
identity
elements
to
form
the
basis
of
the
new
site.

Potion
allows
you
to
create
videos
with
different
types
of
greetings,
and
you
can
highlight
some
of
the
text
in
the
video
and
personalize
them.
Potion
uses
AI
technology
that
automatically
generates
personalized
videos
for
each
prospect.
That
is,
a
certain
“magic”
symbolizes
the
name
Potion.
We
developed
this
idea
further
and
decided
we
would
have
a
cat
in
a
witch's
hat
that
brews
a
potion.

Not just a redesign was needed here, but a complete rebranding and a new corporate identity
We got the idea of using a friendly character as a kind of Potion user who speaks to his audience
For one of the parts, we created an animation with coloured bubbles that symbolise phrases from the video

Diary
notes

Diary
notes

As
for
the
development
itself,
it
is
based
on
the
lightweight
Bona
microframework.
We
have
been
using
an
excellent
and
productive
solution
from
GreenSock
as
an
animation
platform
for
several
years.

Responsive

web
design

With more devices come varying screen resolutions, definitions and orientations
Fluid grid system – elements occupy the same percentage of space however large or small the screen becomes
It’s not only about adjustable screen resolutions and automatically resizable images, but rather about a whole new way of thinking about design

Site
of
the
Day

Awwwards
&
FWA

Feedback

from
client

Kanad Bahalkar, Founder

Cuberto
was
engaged
in
developing
our
website
and
additional
marketing
materials,
including
theming
and
various
creative
assignments.
Their
efforts
were
highly
satisfactory,
and
we
were
impressed
with
the
Cuberto
team's
collaborative
approach.
Their
team
were
amiable
and
accommodating
to
all
of
our
requests,
and
also
provided
invaluable
creative
direction
to
the
project.

See the interview
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